Although I have no children of my own, I work with children daily in a childcare setting and can empathise with the “more, more, more” pressures that parents/carers must feel from the influences of television and advertising.

With the Western world’s current financial woes, these are hard times for many and it must be hard to avoid the temptation to buy everything that your child desires when their friends have it.

My advice is to teach your children to value what they have and here are a few pointers that I learnt as a child which worked for me that I value greatly.

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A few weeks ago I noticed a full page advertisement in our city’s newspaper titled “YOUR BABY CAN READ” which as a childcare worker got my attention.

When I began to read this I was shocked at the notion that this was encouraging children to learn to read when they are as young as just 9 months. I know that there are prodigies out there but isn’t this going a bit too far!

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